It’s
pink
inside!

Grow New Zealand’s first pink flesh apple!

Bright on the outside. Pink on the inside. Bold, sweet tart flavour with a natural fizz.

Many years of trials and market testing across New Zealand and offshore, FIZZ™ is now entering carefully managed commercial production with selected growers.

Visual Uniqueness

Pink flesh. Beautiful red skin with a flush of bright green aging to gold. FIZZ™ stands out instantly in a category full of sameness.

Flavour Intensity

Bold berry notes with a natural fizz-like bite. A flavour profile consumers remember after the first slice.

Premium Appeal

Branded to stand out in high-end retail and niche export channels. Limited early supply supports strong premium positioning.

Social & Gifting Potential

Made to be photographed, shared and talked about. A naturally eye-catching apple suited to premium gifting and social discovery.

Kid Appeal

Fun, surprising and genuinely exciting to eat. Trial feedback consistently showed strong reactions from kids.

Growing Characteristics

FIZZ™ has shown strong performance across multiple growing regions in New Zealand, including Hawke’s Bay, Nelson, South Canterbury and Central Otago.

FIZZ™ has shown strong and consistent performance on M9 across multiple trial regions. Trees establish well with good structure and have demonstrated reliable commercial potential under managed systems.

FIZZ™ is naturally productive and capable of carrying large crop loads. Mature trial trees in Hawke’s Bay have achieved the equivalent of 2–3 TCE cartons per tree. Average size profile approx. 80-90 count.

Crop balance is critical to achieving premium fruit quality and strong internal colour expression. Standard chemical thinning combined with careful hand thinning delivers the best commercial outcomes.

  • FIZZ apples have consistent internal flesh colour
  • Internal colour develops best with lower vigour and balanced trees
  • Fruit colouration is heavily influenced by tree balance and crop management. Lower vigour trees with controlled nitrogen levels have consistently produced stronger pink-red internal colour.

  • Excellent colour expression in cooler growing regions
  • South Canterbury and Central Otago trials have delivered exceptional internal colour year after year. Cooler climates and naturally lower vigour conditions appear highly suited to FIZZ™ production.

FIZZ™ has demonstrated flexible cropping behaviour across both spurs and terminal buds. This provides additional fruiting potential and supports productive orchard systems.

  • Typical harvest timing from late March through mid-April depending on region
  • Harvest windows vary by growing region, beginning in Hawke’s Bay in late March and extending into April in Nelson & Central Otago. Fruit benefits from extended time on tree to maximise internal colour development, flavour and brix levels.

  • FIZZ™ has shown exceptionally slow oxidisation compared with many standard apple varieties.
  • This makes it highly suited to fresh-cut applications, food service and sliced apple programs where visual freshness matters.

Post-harvest testing has shown promising firmness retention and low incidence of storage disorders to date. High brix (16-18) post-storage.

MCP trials have also delivered positive results supporting export and extended market opportunities.

FIZZ is a registered trademark of Prevar, and all Plant Variety Rights (PremA021) relating to this variety are owned by Prevar. PremA021 was bred by the Bioeconomy Science Institute through it’s Plant and Food Research Group and is licensed to Snazzy Fruit in New Zealand for production of fresh apples and Cider Apples New Zealand for cider.

Test trees are located in various sites globally.

The FIZZ™
phenomenon

FIZZ™ delivers a distinctive berry-sorbet flavour with high brix and a balanced acid profile. Fruit harvested at full maturity develops deeper internal colour and a more rounded flavour experience.

Eaten cold from the fridge, it’s bright, crisp and unexpectedly delicious. Sweet. Tart. Fizz.

Our Approach

We’re building FIZZ™ carefully.

That means working with selected growers who understand premium fruit production, consistency and long-term brand value.

The focus is not volume for volume’s sake. It’s quality fruit, strong market positioning and sustainable grower returns over time.

Interested in
growing FIZZ™?

We’d love to hear from progressive growers interested in being part of the next stage of the FIZZ™ story.

Contact Us